Gamification For Everyone And All

Cultural transformation. Values-based badges for the adoption of the corporate culture and users motivation

Gamification structure

  • Create badges for every corporate value. Some platforms suggest their own decision for badges gamification. If the platform you use does not have one, you can develop a custom gamification module with a different level of complexity. For more information about custom decisions for your digital workplace, please, don’t hesitate to contact us.
  • Create topic groups and tags for values-based content generating. Also, these groups should contain the description of every value so the users could investigate and understand them.
  • Every group should be branded by the chosen corporate value, and contain the list of the tasks for getting additional points and the badge to the user profile.
  • The users generate the value-based content and the points for this content. When finished all the tasks (create a value-based blog post, subscribe to the group activity, like the content), the users get the badge to their profile.
  • Top managers like and comment on these posts.
  • Also, users are able to give each other the badges with the logos of the values as ‘thank you’ for the help. The logic is the following: choose the user, choose the value, add the description / thank you text, and give it to the user.
  • As a result, the users are motivated to get the badges to their profile and get the recognition of the top managers, so they generate the content, like, and comment this content as a part of the tasks to get the badge.
  • Additionally, we collect the analytics of the popularity of every value to build the long-term strategy of popularizing our corporate culture.

Quest stages

Stage 1

Prepare value-based groups, the list of the tasks, and the design of the badges.

Stage 2

Launch the permanent project of maintaining the popularity of the corporate culture.

Stage 3

Review and improve the corporate culture developing strategy including the analytics of value-based groups and badges.

This idea can be used in different projects as a basic set to improve users’ activity. Every platform is unique and has its own preparation level for gamification. Some platforms have a ready-to-go gamification module but most of them have API to develop custom gamification. There are many options to build your personalized custom decision. Anything can be done in some ways so use your imagination and company strategy to generate ideas, and we will help you to develop the best decision for your community.

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Nicolas J Leclercq

Natalia Shcherbyna-Supruniuk

Author Natalia Shcherbyna-Supruniuk

Project manager, Tech Lead, Product manager, QA

More posts by Natalia Shcherbyna-Supruniuk

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